The art of commercial design

“The art or skill of combining text and pictures in
advertisements, magazines, or books.”

Looking to hiring a Graphic Designer? Here are some key requirements to look for. But do remember, Graphic designers are paid artists. They enjoy creating graphics, color schemes, animations, visual hierarchies. Designs that are supposed to draw the attention of those being designed for. These are more than requirements these are the norms that Graphic Designers abide by. So pay attention not just to their design as a whole but the elements as well. How they flow together, and how they convey the message you want to get across to your audience.

Graphics

Window graphics are a design that need to draw attention. But it can not be too flashy to where your customer doesn’t know what you offer.

Color Schemes

Color schemes create a harmony for the eye and for the mood. A bit of psychology behind the choice of color, not just for looks.

Animation

Animation can really capture the attention. Give it a chance to wow your viewers but don’t make it too flashy.

Visual Hierarchies

The visual hierarchy goes a long way. Especially when it comes down to keeping a visitor’s attention and drawing their eye towards content you want them to see.

Make sure when you hire your next graphic designer they can do this. In both an artistic and skillful way. That they can balance, utilize color schemes and choose the right font for the project. Communicating with your Graphic Designer effectively can create a unique experience and can bring out a successful campaign.

The beauty of designing is that you create a story that is going to evolve your campaign. All the while your goal should be to connect with a designer who will help show the individuality of every project and connect it with your company, brand, or campaign.